Sponsorship with a purpose
Cause related marketing…..corporate social responsibility….. it can and has been called many things, but purpose driven partnerships can be brilliantly effective in the sport, education and charity sectors, making a genuine and sustainable difference amongst fans, young people and communities, whilst also engaging staff and customers in compelling projects.
When delivered with authenticity and commitment, such programmes really do showcase the ultimate in re-sponsor-bility.
All for Good can help shape and deliver sponsor activation as well as source sponsors for event activity being delivered on behalf of charities and sporting personalities.
Sponsorship for Good
Jaguar Land Rover
Negotiation & management of Stratstone Nottingham Land Rover’s sponsorship of Nottingham Rugby and additional grass roots Rugby engagement. Inchcape Derby Jaguar Land Rover signed as a Founding Partner of the Meet for Good project.
Qlik
Headline sponsorship of the Mark Foster Golf Day in aid of WellChild. Development of an on-going charity partnership with WellChild to provide extensive data management and support.
Sky Bet
Long term partnership in support of the Ed Chamberlin Charity Golf day in aid of WellChild. Brilliant headline sponsorship alongside fundraising support and extensive charitable engagement.
Sportscover
Four year partnership developed & delivered with UK Sport, supporting their Events and Conference programme. Sponsorship of British Weightlifting’s National Championships & management of the global live-streaming of the event.
PUMA
A unique three way partnership with Coaching for Hope/Tackle Africa, PUMA and international footballer Yaya Toure, developing a Young Leaders project in Ivory Coast.
Boots
Engaged to support the development of Boots’ support for women’s sport and activity in 2012, enlisting the support of female Olympians and Paralympian Ambassadors for the Boots & MacMillan charity partnership.
The seamless and flawless delivery, enjoyed by hundreds of guests, is a tribute to the professionalism, dedication and tireless attention to detail that I know is required to deliver these events both at home and overseas. On a personal note I have seen you build strong relationships with our guests, Olympians and our staff, and have watched you quickly establish them into united and passionate teams. Your position as speech writer, VIP babysitter, counsellor, referee, consulate general, chief of ceremonies and many other roles, will I am sure, be used in support of our many varied and future events
Derek Ward, Executive Vice President, Atos
Pete brings with him a wide range of skills and huge commitment to every project he is involved with. Is ability to understand the needs and expectations of corporate clients is second to none, and the creativity he always displays guarantees mutual benefit for the clients and the partners.
Dame Sue Campbell, former Chair- UK Sport & CEO Youth Sport Trust
Hands down, this is one of the best golf days I have experienced. The organisation, experience and overall atmosphere of the day was fantastic. It’s clear to see you all work so well as a team!
George Hannah, Goodwood Estate, Sporting Sales
“The Kelly Holmes Golf Event was the first time Garmin had worked with All For Good and the event proved to be completely stress free from start to finish. Pete Rhodes and his team provided a professional and friendly approach, it was a pleasure to work with them. Overall the day was a great success, all the people taking part were happy and the Garmin brand was represented well. Thank you to All For Good for your hard work and enthusiasm throughout this project."
Katie Harrison, Marketing Manager - Garmin
I had a fantastic time. The day was organised and executed superbly from start to finish. A wonderful course, in wonderful weather for a wonderful charity. Thanks Wellchild!
S. Smith, WellChild Mark Foster Golf day - participant
Pete - I can’t thank you enough for everything you did for yesterday. A huge triumph. Your hard work rewarded. Colin (WellChild CEO) was spot on when he said you are the best in the business.